Rehash is the first community-owned podcast, where community members help decide key podcast decisions, like which guests we host on the podcast. Rehash is hosted, produced, and edited by Diana Chen.
On this episode of Rehash, we speak with Laura Jaramillo, CEO and co-founder of SONA, about helping artists build a more sustainable revenue, designing fail proof protocol incentives, and using music to onboard the next billion users to crypto.
Laura was nominated by html_tina and voted onto the podcast by Tina, Jimmy Chang, Reka, Andy Boyan, and dthinks.
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On this episode of Rehash, we speak with Laura Jaramillo, CEO and co-founder of SONA, about helping artists build a more sustainable revenue, designing fail proof protocol incentives, and using music to onboard the next billion users to crypto.
Like many of us, Laura’s journey into crypto was a winding one with many seemingly mismatched pieces that somehow all came together and are contributing to her work at SONA today. After turning down a deal from a major record label at age 16 to become the next Shakira, Laura decided to pursue furniture design at RISD (Rhode Island School of Design), which eventually led her into product and protocol design and designing what is now SONA, a platform to help musicians monetize their music in a different way.
We do a couple of deep dives in this episode - the first one on how to build a sustainable revenue for artists by implementing crypto and DeFi primitives into a music streaming service, and the second on how to design the most effective incentives for a protocol that’s resistant to spam bots and token miners.
We also talk about her new project, SONA, the super random way in which she met her co-founder, TOKiMONSTA, and Laura and Diana have a full circle moment when Diana realizes that a party she had attended almost a year ago during Art Basel was in fact a party put on by Laura and TOKiMONSTA to celebrate one year of their meeting and the birth of SONA.
If you’re a musician or creator or any kind, or if you have any interest in the creator economy from any angle, you’ll want to listen to this episode. To get exclusive access to check out SONA and sign up as an early user, fill out the typeform linked below or click here.
If you enjoyed this episode, you can collect it as a podcast NFTÂ here. There are 20 editions available to collect at 0.005 ETH each. Collecting an episode gets you membership in Rehash DAO, which allows you to nominate guests for future seasons of the podcast. Read more about joining the DAOÂ here.
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