Rehash is the first community-owned podcast, where community members help decide key podcast decisions, like which guests we host on the podcast. Rehash is hosted, produced, and edited by Diana Chen.
On this episode of Rehash, we speak with Steph Alinsug, founder of VESSEL, the launchpad for onchain media. We talk about what onchain media is, how we can rethink advertising, and what companies can do with more relevant information on their users.
Steph was nominated by Blake Finucane and voted onto the podcast by Blake Finucane, Spencer Graham, Deana Burke, Steph herself, and our sponsor, Lore.
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On this episode of Rehash, we speak with Steph Alinsug, founder of VESSEL, the launchpad for onchain media. We talk about what onchain media is, how we can rethink advertising, and what companies can do with more relevant information on their users.
Steph is one of the few repeat guests we’ve had on Rehash. The first time she was on the podcast was almost exactly one year ago in November of last year, and you can listen to Rehash S3 E10 for more context on her thinking around how web3 media has evolved over the last year.
As it turns out, onchain media refers to so much more than simply putting pieces of media onchain, and its effects can be seen and felt across a wide berth of marketing, advertising, and branding initiatives for individual creators and large corporations alike.
Steph challenges us to rethink what we know about advertising and keep an open mind to new, value additive forms of advertising that can actually benefit consumers instead of the value extractive forms of advertising we’ve all grown to know and not love. She paints a picture of what the marketing stack could look like for companies in the future and the ways in which onchain media can help companies better understand their customers so that they can, in turn, provide more targeted value to their most loyal supporters.
If you work in the marketing space or if you’re a creator or founder, you won’t want to miss this episode as you’ll learn a lot of innovative concepts to help you rethink your brand and marketing strategy.
If you enjoyed this episode, you can collect it as a podcast NFTÂ here. There are 20 editions available to collect at 0.005 ETH each. Collecting an episode gets you membership in Rehash DAO, which allows you to nominate guests for future seasons of the podcast. Read more about joining the DAOÂ here.
Resources and links referenced in this episode:
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